Chapter 5: Developing A Global Vision
According to "BloomBerg Bussiness Week" the famous athlete Michael Jordan file a law suit against a chinese company that produces sportswear and shoe apparel . The hall-of-famer allegedly acusses Qiadan Sport Co. for profiting illegally by utilizing the players name in chinese. Athlough Qiadan Sports is operating according to the chinese law and the office of The Trademark of China's state Administration for Idustry and Commerce. China's trade mark association claims the hall of famer doesn't own a register trademark name in china. Although, Michael Jordan made such claim; he would have to prove sufficient evidence that Qiadan Sport profited from his name. Despite the law suit Jordan claims " his interest is not to put Qiadan out of business ; But to reassure chinese consumers understand the product they are consuming and are not being misled" and that "any damages monetary award would be invested in growing the sport of basketball in china"
http://www.businessweek.com/news/2012-02-24/michael-jordan-sues-chinese-sportswear-company-over-use-of-name.html.
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