The use of strategic planning is the most important thing in the marketing world; without knowing who you are going to target and promote your product to; you will find yourself to be very unsuccessful. Jordan being a predominant as basketball sneakers, they will do their best to promote the product to that will reach out the intended target. Team Jordan is made up of many different players from many different sports teams. This year as Football season rolls around Jordan; Jordan has revamped a sneaker that was earlier designed for a better basketball shoe to help today’s highest performing athletes perform with the right footwear. The Jordan Brand has turned up the advanced, premium made performance shoe into a cleat called "The Super Fly" to help the football athletes apart of Team Jordan to dominate on the football field .
The
player
exclusive, cleated editions of the Jordan Super.Fly will be worn by
players such as Josh
Freeman,
Dwight
Freeney, Michael
Crabtree
and Andre
Johnson. Jordan has released different ads to promte this new line of
sneakers by placing a video of each indiviual player talking about
the proformance of being on the football field but they make sure
that they focus the camera on the cleats after play or movement of
the player.
