Wednesday, December 12, 2012

Air Jordan XX8

Chapter 11: Developing and Mananging Products
 
 

Air Jordan Marketing Communication

Ch. 16 -Integrated Marketing Communications






         Proper communications with consumers is the most crucial part of business, without communications consumers satisfactions and needs would not be met.Promotion is the biggest communication tool utilized in marketing to influence or create bigger picture around the product. A company like Nike which strives to provide the premium experience not only through service, but through premium quality apparel and footwear; uses numerous promotional techniques to communicate and stimulate a consumer's wants and needs. Through intergrated marketing, different combinations of  promotional  mix can be utilized to advertise  sales promotions, trade promotions, sponsorships, public relations, internet media, direct marketing and  believe or not  also in video games. Air Jordan uses many famous and well known basketball players to promote and wear their products including sneakers and apparel just made in honor of them for their fans. Recenty, two well known players were just recently added to Team Jordan ( Russell Westbrook and Blake Griffin), which are the biggest basketball players right now in the current NBA season.


 
 

Sunday, November 4, 2012

Air Jordan Product Concept

Chapter 10: Product Concepts


Nike Air Jordan's Product Line and Product mix

Product concept is the understanding of the dynamics of the product in order to showcase the preeminent attributes of the product that would lure consumer to acquire the product. Nike Air Jordan  is classified as  specialty product because consumer that have purchase the product are loyal to the brand; as end result the consumer is reluctant to settle for less or any  substitute brand.  Air Jordan's  product item ( Air Jordan 1 ) inspire a product  line where each  sneaker in the product line was influenced by the characteristic and attributes of the previous sneaker before. As you can see the photo above  air Jordan's product width and their products depth is the different vibrant colors the sneakers come in.




Brand equity is the brand's power to formulate from goodwill and name recognition which has been earn over an extended time period, which translate in to higher sale volumes and higher profit margins against competing brands. Air Jordan being a premium brand of athletic foot wear and apparel  is  influenced by  legacy, vision and absolute involvement of  Michael Jordan as a subsidy of Nike.


Monday, October 29, 2012

Air Jordan & Promotions

Chapter 18: Sales Promotion and Personal Selling

Many business  rely on sales promotion  hoping this would not only increase sales, but  to execute the objective which is to  affect the consumers behavior when purchasing their services or goods. There many different types of sales promotion such as  coupons, rebates, premium and the  frequent buyers program.  Nike's Air  Jordan  does offer premium promotions; premium promotions is an extra item  or product given to the consumer as proof the product promoted was purchased such as, two for the price of one deal. Nike Air Jordans offers premiums such as, the defining moments, Old Love & New Love  or the DMP package. They also engage in sale promotion by  having appealing stores that catches the consumers eye and  utilize athletes to  promote their products on Posters, Mannequins, television or signs  also known as P-O-P ( point of purchase) at the retailers location. Nike also offer online sale promotion if the consumer purchase over a certain amount  then their eligible for free shipping and handling  across the united stated.


The count down package
 
Old Love & New Love  Begining  Moments

Sunday, October 21, 2012

Air Jordan Advertising and Public Relations

Chapter 17: Advertising and Public Relations

O.M.G! Nike has done it again and are setting the bars high for other sports and athletic apparel companies.   The famous sportswear company disclosed their new Air Jordan creation known as Air Jordan 2012 and are now paying homage to the jazz age. These new shoe apparel are designed to accommodate and elevate the performance of different athletic basketball players and consumers that play the sport. What's interesting about this product  is the method of advertising Nike utilizes.  Product advertising  in which  Nike always  engages; highlights the benefits  of a specific product like the one below which Nike's lead designer talks boastingly about.

Nike uses advertising appeal to offer the consumer a reason to buy , the advertising appeal uses is admiration while promoting this new product of sneaker. Nike in its promotinal video uses names such as Lebron James, Dwayne Wade and Paul Chris to show consumers ; this is what your favorite NBA players are wearing and you can wear them too and this will help your basketball performance for the postion you play on the team.