Air Jordan & Promotions

Chapter 18: Sales Promotion and Personal Selling

Many business  rely on sales promotion  hoping this would not only increase sales, but  to execute the objective which is to  affect the consumers behavior when purchasing their services or goods. There many different types of sales promotion such as  coupons, rebates, premium and the  frequent buyers program.  Nike's Air  Jordan  does offer premium promotions; premium promotions is an extra item  or product given to the consumer as proof the product promoted was purchased such as, two for the price of one deal. Nike Air Jordans offers premiums such as, the defining moments, Old Love & New Love  or the DMP package. They also engage in sale promotion by  having appealing stores that catches the consumers eye and  utilize athletes to  promote their products on Posters, Mannequins, television or signs  also known as P-O-P ( point of purchase) at the retailers location. Nike also offer online sale promotion if the consumer purchase over a certain amount  then their eligible for free shipping and handling  across the united stated.



The count down package

 

Old Love & New Love  Begining  Moments