Nike Air Jordan's Product Line and Product mix
Product concept is the understanding of the dynamics of the product in order to showcase the preeminent attributes of the product that would lure consumer to acquire the product. Nike Air Jordan is classified as specialty product because consumer that have purchase the product are loyal to the brand; as end result the consumer is reluctant to settle for less or any substitute brand. Air Jordan's product item ( Air Jordan 1 ) inspire a product line where each sneaker in the product line was influenced by the characteristic and attributes of the previous sneaker before. As you can see the photo above air Jordan's product width and their products depth is the different vibrant colors the sneakers come in.
Brand equity is the brand's power to formulate from goodwill and name recognition which has been earn over an extended time period, which translate in to higher sale volumes and higher profit margins against competing brands. Air Jordan being a premium brand of athletic foot wear and apparel is influenced by legacy, vision and absolute involvement of Michael Jordan as a subsidy of Nike.
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