Ch. 16 -Integrated Marketing
Communications
Proper communications with consumers is the most crucial part of business, without communications consumers satisfactions and needs would not be met.Promotion is the biggest communication tool utilized in marketing to influence or create bigger picture around the product. A company like Nike which strives to provide the premium experience not only through service, but through premium quality apparel and footwear; uses numerous promotional techniques to communicate and stimulate a consumer's wants and needs. Through intergrated marketing, different combinations of promotional mix can be utilized to advertise sales promotions, trade promotions, sponsorships, public relations, internet media, direct marketing and believe or not also in video games. Air Jordan uses many famous and well known basketball players to promote and wear their products including sneakers and apparel just made in honor of them for their fans. Recenty, two well known players were just recently added to Team Jordan ( Russell Westbrook and Blake Griffin), which are the biggest basketball players right now in the current NBA season.
Proper communications with consumers is the most crucial part of business, without communications consumers satisfactions and needs would not be met.Promotion is the biggest communication tool utilized in marketing to influence or create bigger picture around the product. A company like Nike which strives to provide the premium experience not only through service, but through premium quality apparel and footwear; uses numerous promotional techniques to communicate and stimulate a consumer's wants and needs. Through intergrated marketing, different combinations of promotional mix can be utilized to advertise sales promotions, trade promotions, sponsorships, public relations, internet media, direct marketing and believe or not also in video games. Air Jordan uses many famous and well known basketball players to promote and wear their products including sneakers and apparel just made in honor of them for their fans. Recenty, two well known players were just recently added to Team Jordan ( Russell Westbrook and Blake Griffin), which are the biggest basketball players right now in the current NBA season.
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