The count down package
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Monday, October 29, 2012
Air Jordan & Promotions
Chapter 18: Sales Promotion and Personal Selling
Many business rely on sales promotion hoping this would not only increase sales, but to execute the objective which is to affect the consumers behavior when purchasing their services or goods. There many different types of sales promotion such as coupons, rebates, premium and the frequent buyers program. Nike's Air Jordan does offer premium promotions; premium promotions is an extra item or product given to the consumer as proof the product promoted was purchased such as, two for the price of one deal. Nike Air Jordans offers premiums such as, the defining moments, Old Love & New Love or the DMP package. They also engage in sale promotion by having appealing stores that catches the consumers eye and utilize athletes to promote their products on Posters, Mannequins, television or signs also known as P-O-P ( point of purchase) at the retailers location. Nike also offer online sale promotion if the consumer purchase over a certain amount then their eligible for free shipping and handling across the united stated.
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