O.M.G! Nike has done it again and are setting the bars high for other sports and athletic apparel companies. The famous sportswear company disclosed their new Air Jordan creation known as Air Jordan 2012 and are now paying homage to the jazz age. These new shoe apparel are designed to accommodate and elevate the performance of different athletic basketball players and consumers that play the sport. What's interesting about this product is the method of advertising Nike utilizes. Product advertising in which Nike always engages; highlights the benefits of a specific product like the one below which Nike's lead designer talks boastingly about.
Nike uses advertising appeal to offer the consumer a reason to buy , the advertising appeal uses is admiration while promoting this new product of sneaker. Nike in its promotinal video uses names such as Lebron James, Dwayne Wade and Paul Chris to show consumers ; this is what your favorite NBA players are wearing and you can wear them too and this will help your basketball performance for the postion you play on the team.
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