In 1985 the brand of Jordan was born and has only grown from there, coming up with the Chicago Bulls Michael Jordan was targeted by Nike. Being an MVP and a champion in the NBA Nike wanted Jordan to promote this new brand of sneaker. As years passed by the popularity of the sneakers grew and more and more people wanted them.The brand Jordan can be found in many big cites targeting the many races and many sports other then basketball and also can be found in many big time retail store such as Nike town NYC , Foot Locker, Dr Jay's and as well as online at the Nike store.Nike uses marketing research to help make new products or improve old products and also combine many different sneakers in to one new sneaker. For example on December 23rd 2011 Jordan brand re-released the Air Jordan 11 “CONCORDS”. These shoes were taken off the market about 11 years ago and since that time these shoes have become a collector’s item. People would pay big money to get their hand’s on these exclusive, limited Air Jordan’s. So when these shoes came back onto the market people were breaking down metal doors and even killing to get themselves a pair of these exclusive shoes. Jordan's sneakers are so important to society based on how the company markets its products that no matter what the Air Jordan brand will forever be a desired Sneaker.
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