As a consumer how do you if a company that manufactures the products you buy practice ethical behavior? In chapter 3 in Mkgt the chapter cover everything about ethics and why as a company or in business one should practice ethical behavior. To be consider ethical one must examine the consequences of one's action. In other words as a company owner you must take into consideration those you impact like employees, customers, surrounding communities, and especially most of all the environment ( How are your products being manufactured and is it ecofriendly). Now Air Jordan is a well established brand and even though Micheal Jordan himself may practices good ethics. The company Nike that endorses his sneaker practice unethical behavior. what makes this company so unethical is that Nike comes largely from Indonesia; where employees that make the sneaker get paid $4.00 dollars a day. In today's society a pair of Nike ranges from $70 to $220; so why is that employees that make the sneaker get paid $4 dollars a day; when Nike makes a whopping profit 97%. It cost Nike 90 cent a pair to produce a pair of sneaker before advertising. To have a overall general idea below i posted a documentary "Behind the Swoosh". Enjoy!
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